Project brief
Concept4 were asked to rejuvenate EQUITY’s property portfolio whilst using Guild House as a flagship for their new design standards to apply across the UK.
- Sector: Performing Arts
- Project value: 1M
- Timeframe: 12 Weeks
- Location: London
Services:
- Branding and wayfinding signage.
- Architectural feature lighting.
- Improved accessibility, inclusivity and DDA standards.
- Large bespoke council room and table.
- Timeless designs subtly gesturing towards the Art Deco era.
- Soft seating, touch-down and breakout spaces.
- Ergonomic workstations and seating.
- Upgraded lighting, power, data and AC.
- State of the art audio visual suites and connectivity in meeting rooms.
- Improved flexibility for expansion.
Client background
EQUITY, a performing arts trade union dating back to the 1930s, have regional offices across the UK and at Guild House, where John Logie Baird conducted the first-ever television transmissions.
History
By celebrating EQUITY’s longstanding history and roots in the Art Deco era, our team delivered spaces themed and styled to complement this rich heritage, whilst improving circulation, futureproofing, and accessibility. At the heart of the scheme is a large bespoke committee table and wood-panelled room with surround sound, induction loops and large screens for group union council meetings.
Exterior
The exterior of the building was also brought alive with new brand signage and architectural feature lighting to the heritage façade, proudly showcasing its space in the heart of London’s theatre district.
The project was a truly collaborative experience enabling us to bring our building alive and instil a sense of pride in the Union’s mission amongst staff and members. Concept 4 helped us define our design requirements and provided excellent support throughout the process. Every task was completed by highly competent and skilled professionals and the refurbishment was a great success.
Beccy Reese, Assistant General Secretary (Operations and Finance)