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NATO

Project brief

Key motivations for this project included enhancing opportunities for collaboration through open, flexible spaces that encourage teamwork and idea-sharing. Attracting and retaining top talent was also crucial, requiring a state-of-the-art facility that appeals to highly skilled professionals. Supporting workplace wellbeing was also a priority, integrating elements like natural light, and ergonomic furniture, to boost employee satisfaction and productivity.

  • Sector: Defence Innovation Accelerator
  • Project value: £1.6M
  • Timeframe: 20 Weeks
  • Location: London

Services:

  • Open flexible workplace design with workspace expansion.
  • A focus on wellbeing.
  • Large boardroom with moveable wall to allow for versatility in the space.
  • Executive furniture.
  • Range of ergonomic furniture.
  • Multi-purpose storage solutions.
  • Sustainable furniture & materials.
  • Communal meeting areas.
  • Hi-tech advanced AV solutions.
  • Room booking facilities.
  • Biophilia.
NATO Tea -point NATO kitchen area

Client background

Located on Imperial College London’s White City campus, the iHUB Building offers a location in London to bring NATO closer to the best and brightest innovators. Ranked in the world’s top ten innovative universities, Imperial College London brings together academia, industry, and government to host NATO’s new DIANA HQ in a space shared with the UK’s Defence and Security Accelerator (DASA),

Brand culture

The project sought to embody and project the company’s brand culture, creating a space that reflects its values, vision, and commitment to excellence and innovation. Our team designed open, collaborative spaces using modular furniture to facilitate teamwork and adaptability. Advanced technology was integrated to support seamless communication and remote collaboration.

To attract top talent, they prioritised high-quality materials and innovative design, creating an appealing, modern environment.

The clients praised the project’s attention to detail and the significant boost to overall workplace morale.

Concept4 brought my napkin sketch to life, transforming it into a dynamic and inspiring workspace that perfectly captures my vision. It’s more than just a place to work—it’s an environment designed to foster innovation, collaboration, and efficiency. I’m thrilled with the transformation and grateful to Concept4 for their exceptional skill and professionalism in making it a reality

Prf. Deeph Chana PhD, Managing Director, NATO DIANA